Brand campaign to launch HBC Stripes Holiday Collection in Social + eComm exclusively at Canadian Tire.

Photo: David Kerr

Campaign | eComm | Social | Creative Direction

Holiday + Winter brand consideration campaign for Mark’s in digital and social channels.

Photo: Cheyenne Ellis

Creative Direction | Art Direction | Digital | Social

Brand campaign to launch Jillian Harris Christmas collection in collaboration with Canvas Home through Social + eComm channels, exclusively at Canadian Tire.

Photo: Ben Marra

Campaign | eComm | Social | Creative Direction

Fall brand consideration campaign for Mark’s in digital and social channels.

Photo: Cheyenne Ellis

Creative Direction | Art Direction | Digital | Social

Summer brand consideration campaign for Mark’s in digital and social channels.

Photo: Cheyenne Ellis

Creative Direction | Art Direction | Digital | Social

Spring launch of brand consideration campaign for Mark’s on TV, digital and social channels.

Photo + Director: Jimmi Francouer

Creative Direction | Art Direction | TV | Digital | Social

Creative editorial paying homage to the infamous Rajneeshpuram commune — a celebration of the free spirit and dress inspired by the rising sun.

Photo: Alvaro Goveia

Art Direction | Creative | Video

Launch of brand consideration campaign for Mark’s in digital and social channels.

Photo + Director: Jimmi Francouer

Creative Direction | Art Direction | Digital | Social

Their most iconic catalogue, the 2016 Christmas Wish Book, was rethought for Sears Canada with the a new format and reimagined layouts.

Photo: Collette de Barros, Evaan Kheraj + Rob Fiocca

Creative Direction | Brand | Strategy | Print

A style-driven vehicle for Sears Canada showcasing fashion and beauty trends. The quarterly print magazine reached over four million urban Canadian households, the program included digital, social, and pop-up shops.

Photo: Alvaro Goveia, Andrew Soule + Chris Nicholls

Brand | Creative Direction | Print | Video

The debut beauty collection for Sears Canada required a brand identity and packaging that appealed to a broad consumer base while reflecting a clean, modern design.

Photo: Geoffrey Ross + Adamo de Pax

Brand | Creative Direction | Packaging

Launch of a reimagined intimates collection for Sears Canada, aimed at a new millennial customer and celebrating an ease of attitude.

Photo: Alvaro Goveia

Brand | Art Direction | Digital | Social

Digital and social campaign for Sears Canada to showcase their fall trends with an updated, urban edge to cater to a new millennial customer.

Photo: Alvaro Goveia

Creative Direction | Digital | Social

Supermodel Bar Refaeli was photographed for the Fall and Holiday 2013 Nevada Jeans campaign in collaboration with Sears Canada. Launching as a digital and in-store campaign and featured in LOOK! Report, a quarterly fashion and beauty publication, sent to over four million customers across Canada.

Photo: Eyal Nevo

Creative Direction | Signage | Digital | Print

Launch vehicle for the rebrand of Sears Canada, which included a modernized brand logo and reimagined print catalogue.

Photo: Alvaro Goveia, Andrew Soule + Dave Picard

Brand | Creative Direction | Print | Logo

Editorial showcasing summer beauty looks for Thoughtfully Magazine social channels.

Photo: Alvaro Goveia

Art Direction | Social | Video

Collection of home essentials from Sears Canada for use across catalogue, in-store and digital.

Creative Direction | Print | Signage | Digital

Rouge was a program for all the P&G brands — including Cover Girl, Olay and Pantene — under the Procter & Gamble beauty umbrella. The website rouge.ca and quarterly publication, Rouge, featured editorial style custom-content relating to beauty, fashion and hair. The magazine was mailed to over 2.5 million Canadian customers.

Photo: Geneviève Caron, Geoff Barrenger, John van der Schilden, Malcolm Tweedy + Maude Arsenault

Brand | Creative Direction | Print | Strategy